GageList was grown from a personal side project into the fastest-growing calibration management software in the world.

Recalibrating calibration.

Brand Values and Product Differentiation

Most B2B software products are sold via seat licenses, and many restrict their captive audiences in ways that limit efficiency, flexibility and ability to grow.

The GageList brand strategy was to confront the self-serving tactics of legacy software providers by eliminating productivity-killing restrictions and making the product work for any company, no matter the size or organizational structure.

A New Pricing Model

GageList upended standard pricing models model by allowing unlimited users on every account, with no restrictions. Instead of users, GageList charges for the number of gages being managed, so pricing adjusts to the scale of the enterprise, and is always affordable.

Ubiquitous Access

Seat licenses on desktop workstations cause bottlenecks and silos, especially in large plants and organizations with remote facilities. GageList is cloud-based with a full-featured mobile app, letting unlimited users manage gages anywhere, any time, on any device, including their own.

Multi-Site Gage Management

Applications sold via seat licenses can’t support gage management across multiple locations. GageList developed the only multi-site dashboard in the industry, so global organizations can have easy executive oversight of their whole calibration program from a single location.

Reliable measurement practices are critical to ensuring product quality. Our simple geometric brandmark reflects a focus on accurate, precise and well-documented measurement systems, to become the global standard for managing measuring equipment.

Product Design

A software application’s user interface is an integral part of the product’s brand. One of GageList’s key value attributes is simplicity. The interface design not only extends the brand’s visual identity, but offers a clean, buttery user experience.

Website Design

The website was designed to reflect the ideas and core brand attributes, lead the industry in search engine rankings, and facilitate onboarding of new subscribers.

Results

GageList is trusted by many of the world’s leading brands, and enjoys 5-star reviews on the most popular software rating platforms.

What People Are Saying

"GageList is a game changer!"

Calibration shouldn't be difficult to track and maintain. Gagelist is cost-effective, easy to use, and makes calibration less of a hassle; it's calibration software designed for the modern world.

Casey S.

Supply Chain Manager

"We love GageList"

We have enjoyed using GageList and all the features it provides for such a low cost of ownership. The ROI is exponential compared to the manual database system we were using before.

Dustin A.

Quality Manager

"Intuitive and easy to use"

For our company, managing the calibration records was a new thing. It was very easy to jump into GageList and just plug and play all the information needed.

Dennis U.

Quality Manager

A well-conceived brand strategy and a commitment to redefining what’s possible produced a best-in-class B2B SaaS brand that is dominating the global marketplace.

Services:

Brand Strategy

Identity Design

Marketing Collateral

Website Design

Copy Writing

Software UI/UX Design

Advertising

Video Branding

This program was designed by Tim Johnson while employed at Espresso Moon.