Strategic brand design to bring your vision to life
Your brand is arguably your most important asset, your core value promise that makes your vision real. We bring brands to life with design strategies that reach and influence the people who matter.
A brand is a strategic weapon that sets a company apart from its competitors. It reveals what the organization believes in and what stakeholders can expect from the company.
We help organizations distill the essence of their brands into distinctive and preferred expressions of sustainable value that will stand out in an infinite sea of competing offers.
Recalibrating calibration.
Improving Healthcare for All
Why is effective brand strategy important, even to smaller enterprises?
Think about this: The average American is exposed to as many as 10,000 brand messages every day.
As a consequence, we’ve all developed powerful filters to cut through the clutter and keep out the information we don’t have the bandwidth for. Your prospect can easily turn you off, tune you out, or simply hit delete.
In this environment, it’s clear that the care and feeding of your brand is fundamental to your success.
A Sustainable Competitive Advantage
A brand is a promise of value. Like any other promise, it must actually mean what you want it to mean. It has to be expressed in a way that resonates with your stakeholders. And it needs to be experienced in a way that’s consistent with what you intend. Through a strategic approach that involves identifying and expressing the value that differentiates them, a successful brand becomes a form of cultural shorthand that helps people understand and connect with the values that differentiate it from other offers.
If your brand promise meets these requirements, you have a unique, sustainable, and to a certain extent, measurable, advantage that can’t be copied, co-opted or commoditized.
Inactive, Reactive or Proactive?
Inactive brands let the market define what their promise actually means and where they fit in the pecking order.
Reactive brands live in a constant state of comparison, compulsively redefining their value to outdo their competitors, instead of claiming the position they want. In other words, they drink the poison and hope their competitors die.
Proactive brands identify the market positions they want to own and strategically plan to acquire them. Proactive brands are easy to spot: They’re the ones that define their category and force their competitors to react.
Our Brand Development Services
Tim Johnson Studio helps visionary organizations achieve sustainable competitive advantage through a powerful confluence of differentiation strategies that fuel sales, increase margins and boost valuation. We offer:
Brand Assessments: Independent analysis of where your brand is, what’s working and what’s not, where you want to be positioned, and what the market expects.
Brand Strategy Development: Defining your brand’s differentiating value attributes, and planning for all brand-related activities to ensure achievement of positioning goals.
Brand Design: Design of identity elements such as logos, identity applications, brand style guides, websites and digital products, print collateral and communication deliverables.
Brand Monitoring and Oversight: Monitoring brand performance, conducting periodic audits to assess the effectiveness of your brand program, and making adjustments as necessary.
Brand Support: Long-term marketing and sales support, and strategic and creative services to ensure ongoing consistency as assets are developed for new campaigns or entries into new markets.