The landscape of corporate identity is evolving rapidly, driven by technological advancements, shifting consumer expectations, changes in demographics, and emerging design trends. Here are ten corporate identity trends that are reshaping businesses in 2024.

Understanding the psychology behind identity design can give you a deeper understanding of how to manage the process of shaping your organization’s corporate identity so your stakeholders experience your organizational brand the way you intend.

I just had an interesting conversation with ChatGPT.

I asked it to write poems praising four separate, controversial public figures, all of whom one could objectively write something praiseworthy about, even if you don’t like them.

Trump was a flat no, Biden was a no with a suggestion that I look at writing about leadership, hope and unity. It very enthusiastically jumped at the opportunity to write glowingly about AOC, and it wrote a fairly complimentary poem about Ted Cruz, but qualified it.

The pace at which AI is becoming part of normal, routine business is astonishing. ChatGPT only debuted some fourteen months ago, and it has already become a go-to resource for people charged with writing all sorts of important content.

No matter what market you serve, competition is fierce and attention spans are fleeting. As a CEO or business owner – the “keeper of the vision” – you need to be able to lead a process to create a brand image that not only stands out in a crowded marketplace but also resonates with your target audience. Here’s why this process is so crucial and how to achieve success in brand identity design.

The Internet: It’s not just for stalking anymore. But you knew that, right? (You do know that, don’t you?) No, as you know (hopefully), the web offers enormous potential for any marketer who takes the time to understand it, and who takes a strategic approach to online branding.

Corporate image is the outward expression of everything a corporate brand stands for. Its component parts – logo, color scheme, typographic scheme, layout parameters, photographic and illustration style, message strategy, copy tone and personality – all work together to communicate the value attributes that differentiate the promise the brand makes.

Have you ever wondered why some brands take off like a rocket, while others sort of trundle clumsily along in a perpetual fog of mediocrity?

There’s an old joke that goes, “How many psychiatrists does it take to change a light bulb? Only one. But the light bulb has to really want to change.”

Outdoor advertising is the most unforgiving ad medium there is. Yet, because of its limitations (and not in spite of them), its potential impact is enormous.